| Programme |
The creative industries have become one of the fastest-growing and increasingly influential sectors of the global economy. As such, they have attracted the attention of almost everyone, from Government policy makers to academics in a variety of disciplines (economics, economic geography, marketing, management studies, sociology, organization studies, and social and cultural anthropology). The Global Creative Industries Major provides an interdisciplinary framework for the study of the complex relations and interactions between commerce and culture. It examines and analyzes the intertwined cultural, economic, social and political forces behind the commercialization of creativity and the culturalization of commerce at an industry-level. Through its global and comparative emphasis, the Programme aims primarily to engage students in examining different perspectives on culture and to reflect critically on its changing roles, forms and contents in today’s society in which culture and commerce increasingly overlap with each other.
This Programme establishes an East-West global framework for the comparative study of the creative industries in Asia and the West. It provides students with a panoramic view of the emergence, development and future prospect of the creative industries at global, regional, national as well as local levels. It aims to examine some broad issues of creative industries in (I) digital media and entertainment, (II) intellectual property rights and ethical issues, (III) branding, marketing and advertising, (IV) cultural policy, governance, and politics, (V) management in creative industries, and (VI) experiential learning in creative industries. It covers topics ranging from the cultural critique of the development of the creative industries, to the examination of the process of cultural production by the way of the assessment of cultural policy, as a means to provide students with chances to explore and analyze the interplay of culture, business and politics.
A major in Global Creative Industries consists of a prerequisite core course (GCIN1001) and 12 other introductory credits from any Arts programme(s) normally taken in the first year, plus 54 credits taken in the remaining years of the Programme. These 54 credits consist of 24 credits of core courses (GCIN2002, GCIN2003, GCIN2040 and GCIN4001) and 30 credits of elective courses listed below. GCIN4001 is the capstone course designed to allow students to advance their analytical thinking by permitting the application of disciplinary knowledge and principle.
A minor in Global Creative Industries consists of a 6-credit prerequisite core course (GCIN1001), 12 credits of core courses (GCIN2002 and GCIN2003) and a further 18 credits of elective courses as listed below totaling 36 credits.
BA Syllabus (2021-2022)
BA Syllabus (2020-2021) * Students should refer to the syllabus of their admission year
