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Research Projects  

Current Research Projects

Guangdong-Hong Kong-Macau Greater Bay Area Creative Industries Research Center (粵港澳大灣區創意創新研究中心)

The economic integration of Guangdong-Hong Kong-Macau Greater Bay Area provides unprecedented opportunities for the development and coordination of creative industries in the cities. This exciting prospect demands more input and output from various sources. However, research on this topic is still gaining momentum. Few has investigated the creative industries in the Greater Bay Area from a global perspective, and the newly established Guangdong-Hong Kong-Macau Greater Bay Area Creative Industries Research Center, led by the Global Creative Industries programme director Dr. Dixon Wong, aims to contribute to the field by filling in this intellectual gap.

The main purpose of the establishment is to cohere resources and man power from the Greater Bay Area and Beijing. By recruiting researchers to participate in projects such as “Guangdong-Hong Kong-Macau Greater Bay Area Creative Industries Studies” and conducting fieldwork in the area, we hope to strengthen the Greater Bay Area’s position as the leading force of cultural and creative industries development and facilitate knowledge exchange with mainland Chinese institutions. Our ultimate goal is to serve as a think tank specializing in topics such as human resources, finance, and copyrights and as an idea-sharing platform for both entrepreneurs in the region and international researchers, assisting firms and scholars to look at the area’s evolution from a unique perspective.

At the initial stage, we will lead an in-depth investigation on eleven selected projects from the creative industries in each of the cities included in the Greater Bay Area, which are Guangzhou, Foshan, Zhaoqing, Shenzhen, Dongguan, Huizhou, Zhuhai, Zhongshan, Jiangmen, Hong Kong, and Macau. We plan to publish our findings in both English and Chinese journals.

Asian ©reative Encounters (A©E)

Asian ©reative Encounters (A©E) is an ongoing development of the ©reative Encounters (CE) research programme which was hosted by the Copenhagen Business School (CBS), from April 2007 to the end of June 2012, and financed by the Strategic Research Council of Denmark ( The purpose of ©reative Encounters was to redress the fact that, although the creative economy was seen at the time to be the key to future competitiveness, few people really understood its organizational dynamics. To this end, it examined the socio-economic organization of creative industries in Europe, Singapore and Japan, and published the results of researchers’ findings in 69 working papers, several dozen journal articles, and more than a dozen single-, co-authored, and edited books.

Asian ©reative Encounters pursues the aims of ©reative Encounters, but focuses its attention on the South and East Asian region. Members of its research staff analyze business practices, professions, networks, and organizations in creative industries in China, Hong Kong, India, Japan and other regional centres. The programme seeks to understand, at both micro- and macro-levels, the complex interplay – sometimes conflicting, sometimes harmonious – between economic and cultural forces.。

Book Series

Bridge 21 Creative Industries in East Asia (Hong Kong, Mainland China, Taiwan, Korea, and Japan) Book Series

Previous media or cultural studies research have paid much attention to the consumption of cultural and media texts. This course, however, calls for returning to production, focusing on the creative industries in East Asia including Hong Kong, Mainland China, Japan, Korea, and Taiwan. The theoretical rationale for this book series is that while it is important to examine the inter-relation between production, circulation, consumption, regulation, and representation when we study the meaning of a cultural text, production remains a primary and vital moment in creating the meaning of a cultural text. Another major rationale for this book series is that while there are studies on the creative industries outside East Asia, we can only find a few researches on the production of media and cultural texts within the region. Given the fact that the media and cultural texts in East Asia such as Japanese comics, animation and pornography, Korean and Hong Kong movies, and Taiwanese performing arts have spread and given tremendous impact globally, there should be studies on the production of all these texts.

Bridge 21 Consumer Culture in East Asia (Hong Kong, Mainland China, Taiwan, Korea, and Japan) Book Series

This book series provides a platform for scholars who specialize in the study of consumer culture in East Asia (Hong Kong, Mainland China, Taiwan, Korea, and Japan). Although industrialization and capitalism emerged in Western Europe in the 18 Century, the recent rapid economic development in East Asia has outperformed its Western counterparts, which further forge a consumer society in East Asia. This book series therefore explore how the rapid economic development in postwar East Asia helped developing consumer cultures in the region; how consumer cultures bring about the changes in East Asian societies; and how such social changes in turn have impact on the consumer culture of the region.

Bridge 21 Distinguished Young Asian Scholars Book Series

Young scholars are producing original and distinctive studies that contribute significantly to the knowledge on the transformation of Asian societies. Yet their impact is limited because much of the work remains unpublished. The series is intended to promote young scholarship in Asian studies to enrich established fields of study in Humanities, Arts, and Social Sciences.

This series showcases the most distinguished manuscripts that exhibit exceptional novelty and make a significant contribution to interdisciplinary scholarship in Asian studies. The series is committed to the in-depth and holistic studies of the specific context of Asian histories and realities and their interactions within the region and with Western counterparts. The series will include work from a wide range of disciplines that address themes related to the social, cultural, economic, and political transformation of Asia. With particular reference to the dynamics of individual communities in the region, the series include work with ethnographic and archival research.

Routledge Culture, Society, Business in East Asia

How and what are we to examine if we wish to understand the commonalities across East Asia without falling into the powerful fictions or homogeneities that dress its many constituencies? By the same measure, can East Asian homogeneities make sense in any way outside the biases of East-West dichotomy?

For anthropologists familiar with the societies of East Asia, there is a rich diversity of work that can potentially be applied to address these questions within a comparative tradition grounded in the region as opposed the singularizing outward encounter. This requires us to broaden our scope of investigation to include all aspects of intra-regional life, trade, ideology, culture, and governance, while at the same time dedicating ourselves to a complete and holistic understanding of the exchange of identities that describe each community under investigation. An original and wide ranging analysis will be the result, one that draws on the methods and theory of anthropology as it deepens our understanding of the interconnections, dependencies, and discordances within and among East Asia.

The book series includes three broad strands within and between which to critically examine the various insides and outsides of the region. The first is about the globalization of Japanese popular culture in East Asia, especially in greater China. The second strand presents comparative studies of major social institutions in Japan and China, such as family, community and other major concepts in Japanese and Chinese societies. The final strand puts forward cross-cultural studies of business in East Asia.

Of course we will also consider any other high quality book proposals related to East Asian culture, society and business.


Journal of Business Anthropology

The Journal of Business Anthropology is an Open Access journal which publishes the results of anthropological research in business organizations and business situations of all kinds. Based on fieldwork, participant-observation and more general ethnographic methods, the journal’s articles, case studies, and field reports are designed to develop an understanding among students and academics more generally of a wide variety of business practices; to bring to bear theoretical contributions from anthropology and related disciplines that may guide business practitioners in their day-to-day working lives; and to encourage discussion of what does and what does not, constitute ‘fieldwork’ and ‘ethnography’, as well as how they may be carried out, in corporations and other kinds of business organizations. Through the variety of its offerings, the journal encourages reflection upon different ways of writing up and presenting research findings. These address a broad readership of researchers, practitioners, graduate students, and business people, for whom an in-depth understanding of organizational structures and interpersonal relations can help in the management of personnel, workplace design, and formulation of business strategies.

Chinese Journal of Applied Anthropology

Chinese Journal of Applied Anthropology is established by a group of Chinese anthropologists from mainland China, Taiwan and Hong Kong in 2011. It is a peer-reviewed, bilingual journal that will be published in June and December of every year.
The major aim of the Journal is to provide a platform where scholars from different disciplines exchange ideas about the application of anthropological knowledge to various important practical issues including corporate management, administration, education, medical practices, NGO, social work, creative industries and so on. The Journal is particularly concerned about the dialectic relationship between anthropological theories and their application in practical issues.

Global Creative Industries