Global Creative Industries School of Modern Languages and Cultures HKU
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BA Courses


Interdisciplinary Elective Course
GCIN2034 Political communication, cultural policy and creative industries 6 credits
 
This course provides an overview of political communication theories, modes, means and institutions, aiming to understand the role of communication, media and public relations in the political context. Key areas covered by the course include prevalent political communication theories, trends, the role and impact of communication in the public opinion process, elections, debates, political campaigning and advertising, art and visuality, and popular culture.
 
GCIN2033 Course Outline
 
Prerequisite: Nil
Assessment:100 % coursework
(Offered in 2020/2021, 2nd semester)

 


Global Creative Industries